Magic Spoon Fruity Grain-Free Cereal: 13g Protein per Cup, Labelgrade B+
B+ 80 / 100 — The highest-protein-density cereal on the US market (34g per 100g of dry cereal), achieved by replacing the grain base with milk protein isolate and tapioca starch. Zero sugar (allulose + monk fruit). Trade-offs: it's a high-priced engineered product with a 10-ingredient list, not a whole-food cereal.
🛒 Buy on Amazon →The short answer
Magic Spoon Fruity Grain-Free Cereal delivers 13 g of protein per 38 g (~1 cup) serving (USDA FDC 2374897) — about 34 g of protein per 100 g of dry cereal, the highest protein density of any breakfast cereal on the US market. There’s no grain in it; the base is milk protein isolate (casein + whey concentrate) bound with tapioca starch, sweetened with allulose + monk fruit (zero added sugar), and colored with turmeric, spirulina, and vegetable juice. The Labelgrade is B+ (80 / 100): maxed-out protein density, zero sugar, clean sweetener choice. The trade-offs are sodium (160 mg per serving is high for cereal), price (~5× commodity cereals), and the 10-ingredient panel that puts this firmly in “engineered food” territory.
Why this Labelgrade
| Dimension | Grade | Score | Why |
|---|---|---|---|
| Protein density | A+ | 100 / 100 | 34 g per 100 g — capped at the formula ceiling. Among the densest protein foods we’ve graded outside of pure protein powder |
| Ingredient quality | B | 75 / 100 | 10 ingredients, no artificial colors or flavors (color from turmeric + spirulina + vegetable juice). Milk protein isolate and tapioca starch are clear processed-food markers, but the rest is recognizable |
| Saturated fat load | B+ | 83 / 100 | 1 g per serving (~2.6 g per 100 g) — moderate. The oil blend (sunflower + avocado) is well below the 20 g FDA daily ceiling |
| Sodium load | D | 53 / 100 | 160 mg per serving, or 421 mg per 100 g — high for a breakfast food. Two servings approach 800 mg, which is meaningful against the 2,300 mg daily ceiling |
| Sugar load | A+ | 100 / 100 | 0 g sugar (allulose and monk fruit don’t count as sugar under FDA rules). Zero added sugar, zero naturally-occurring sugar |
| Fiber | D | 48 / 100 | 1 g per serving — modest. The cereal isn’t built around fiber the way oat-based products are |
| Overall | B+ | 80 / 100 | Best-in-class for the “high-protein cereal” category. The whole-food alternative (Greek yogurt + nuts) wins on ingredient simplicity, but if you want cereal-format breakfast at this protein level, Magic Spoon is the cleanest option |
How it compares
| Product | Protein per serving | Protein per 100 g | Sugar per serving | Net carbs | Sweetener |
|---|---|---|---|---|---|
| Magic Spoon Fruity (this product) | 13 g (38 g serving) | 34 g | 0 g | ~4 g | Allulose + monk fruit |
| Catalina Crunch Chocolate Banana | 11 g (36 g serving) | 31 g | 0 g | 4 g | Monk fruit |
| Three Wishes Cocoa Grain-Free | 8 g (35 g serving) | 23 g | 3 g | 18 g | Cane sugar |
| Cheerios Protein Cinnamon Almond | 11 g (52 g serving) | 21 g | 6 g | 32 g | Cane sugar |
| Special K Protein | 10 g (37 g serving) | 27 g | 5 g | 16 g | Cane sugar |
| Plain rolled oats (benchmark) | 5 g (40 g serving) | 13 g | 1 g | 24 g | None |
Magic Spoon and Catalina Crunch are the only cereals in our database that combine ≥30 g protein per 100 g, 0 g added sugar, and grain-free formulation. Three Wishes is the grain-free runner-up but uses cane sugar. The traditional protein cereals (Cheerios Protein, Special K Protein) get protein from a grain + added soy/wheat protein mix and still carry meaningful added sugar.
Whole-food equivalent
One serving of Magic Spoon Fruity (13 g protein) ≈ 42 g of cooked chicken breast or about 1 large egg + 100 g of Fage Total 0% Greek yogurt. The whole-food alternatives bring more density per calorie; Magic Spoon wins on convenience and the cereal-format experience.
Scope
This page covers Magic Spoon Fruity Grain-Free Cereal in the standard 7 oz (198 g) box (UPC 850002887440, USDA FDC 2374897). Magic Spoon makes 8-10 flavors in the same protein-density category:
- Cocoa — chocolate-style, same macros as Fruity, slightly different ingredient mix
- Frosted — sweeter taste profile, same 13 g protein
- Peanut Butter — same protein density, more fat from added PB
- Cinnamon Roll — same 13 g protein
- Birthday Cake, Maple Waffle, Honey Nut, S’mores, etc. — limited or seasonal flavors
All flavors are ~38 g serving with 12-14 g protein and 0 g added sugar. The flavor variants change ingredients slightly but the overall Labelgrade lands in the B+ to A- range for all of them. Always check the actual box.
Ingredients (from the USDA Branded Foods entry)
Milk protein blend (casein, whey protein concentrate), sweetener blend (allulose, monk fruit extract), oil blend (high oleic sunflower oil, avocado oil), tapioca starch, inulin (from chicory root and/or agave), natural flavor, salt, turmeric extract, spirulina extract, vegetable juice (for color).
Where to buy
Affiliate links — we may earn a commission at no extra cost to you. The Labelgrade score is independent of affiliate relationships. More.
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Quick Facts
Per serving · About 1 cup (38 g)
Full nutrition facts
| Nutrient | Per Serving (About 1 cup (38 g)) |
|---|---|
| Calories | 150 |
| Protein | 13g |
| Total Fat | 8g |
| Saturated Fat | 1g |
| Trans Fat | 0g |
| Total Carbohydrates | 15g |
| Dietary Fiber | 1g |
| Total Sugars | 0g |
| Added Sugars | 0g |
| Sodium | 160mg |
| Cholesterol | 10mg |
| Calcium | 19mg |
| Iron | 2mg |
| Potassium | 19mg |
Scope: This page applies specifically to Magic Spoon Fruity Grain-Free Cereal (7 oz (198 g) box) · UPC 850002887440. Other sizes, flavors, or formulations may differ.
How this fits each diet
Each score is computed from the same USDA nutrition + ingredient data, against the published rules of each diet. They tell you "does this food fit this diet" — not whether the diet is right for you.
contains animal-derived ingredients
contains no listed meat or fish
no wheat, barley, rye, or malt detected in USDA ingredient list
Frequently Asked Questions
How much protein is in Magic Spoon Fruity?
13 g of protein per 38 g (~1 cup) serving — about 34 g of protein per 100 g of dry cereal (USDA FDC 2374897). That's roughly 6× the protein density of Cheerios and 2× Special K Protein. Most of the protein comes from milk protein concentrate (casein + whey concentrate) rather than grains.
What's actually in Magic Spoon if there's no grain?
The base is milk protein blend (casein + whey concentrate) for structure, tapioca starch as a binder, and an oil blend (sunflower + avocado) for crunch. Sweetness comes from allulose and monk fruit extract — both near-zero glycemic. Color comes from turmeric, spirulina, and vegetable juice. Ten ingredients total. It's an engineered cereal, not a 'whole food' cereal, but the engineering is reasonably clean.
Is it actually keto?
Effectively yes — 15 g total carbs minus 1 g fiber minus the allulose (which the FDA exempts from net-carb calculations) leaves ~4 g of net carbs per serving. Within the keto threshold of ≤5 g net carbs per snack-sized serving. Just verify your own personal carb sensitivity; allulose is sometimes counted differently by stricter keto practitioners.
How does Magic Spoon Fruity compare to Catalina Crunch?
Magic Spoon is denser (34 g protein per 100 g vs Catalina's 31 g per 100 g) and slightly sweeter-tasting per serving. Both are zero added sugar, both use sweetener blends. Catalina uses pea protein + monk fruit; Magic Spoon uses milk protein + allulose + monk fruit. Magic Spoon is generally a few dollars more expensive per box. The choice is mostly taste preference — there's no meaningful nutritional gap.
What's the sodium load?
160 mg per serving — about 7% of the FDA daily limit. Per 100 g that's a meaningful 421 mg, which dings the Labelgrade. Cereal sodium adds up if you eat 2 servings, especially on top of milk's natural sodium. For DASH or low-sodium diets, it's worth noting.
Is the milk protein safe for people who are lactose intolerant?
Generally yes. Casein and whey protein concentrate contain some residual lactose, but the amount is small (likely <1 g per serving). People with serious lactose intolerance should still test it; people with milk-protein allergy should avoid it entirely (the protein IS milk protein).
Is allulose safe?
FDA-recognized as Generally Recognized As Safe (GRAS). It's a rare naturally-occurring sugar that the body absorbs but doesn't metabolize the same way as glucose — it passes through with effectively zero calories and near-zero blood-glucose response. Tolerance varies: some people get GI discomfort at higher doses (>20-30 g). The 5-7 g per Magic Spoon serving is well below the typical tolerance threshold.
Is Magic Spoon a good post-workout option?
Acceptable but not optimized. The 13 g protein is meaningful and includes both fast-absorbing whey concentrate and slow-absorbing casein — a reasonable mix for recovery. The downside: 150 calories with 8 g fat means it's not the leanest protein delivery vehicle. A scoop of whey + plain Greek yogurt delivers more protein at fewer calories. Magic Spoon wins on taste and breakfast convenience.
Why is it so expensive?
Engineered products with isolated protein bases cost more to manufacture than commodity-grain cereals. Magic Spoon typically retails $10-15 per 7 oz box (about $1.50-$2 per serving) — comparable to other high-protein cereals (Catalina Crunch, Three Wishes) and roughly 5× standard cereals like Cheerios.